Ride HARD!

What does that even mean?

Riding is not always a pleasurable experience. More often than not, it is a labor. Sure, there are those rides that just take you away for a while, but when you have specific deadlines and objectives you have to suffer - a lot! 

Truth is, those that are fighting for their lives would give anything to have the ability to selectively suffer - and we have the option. It has been said that on our hardest efforts we may only give 30-40% of our overall ability. I believe that statistic. The trick is making it count and actually working hard enough to move the needle. When you are on your own it is hard to press the "red-zone". When you are on group rides....be prepared to get beat up quite often.

"Ride HARD!" means just that; Ride for those who can't but wish they could. Do it with gusto because you can. Some day you won't have the option.

Stop your whining. To go move!